Anthem Awards logo header2-logo

Celebrating purpose &
mission-driven work

June 14, 2022


7 Reasons to Enter the 2nd Annual Anthem Awards

Here are seven reasons you should participate in the 2nd Annual Anthem Awards, the initiative and platform for purpose & mission-driven work.

The Anthem Awards recognizes the people, companies and organizations making an impact on the world. This means the breadth of purpose & mission-driven work. Whether you are crafting impact campaigns or new initiatives at your workplace, your efforts deserve to be honored in The Anthem Awards. We recognize work across Diversity, Equity & Inclusion, Education, Arts and Culture, Health, Human & Civil Rights, Humanitarian Action & Services, Responsible Technology and Sustainability, Climate and Environment

Here are a few reasons to enter before the Early Entry Deadline on Friday, July 29, 2022.

1. Set A New Benchmark For Purpose & Mission-Driven Work 

The inaugural received over 2,000 entries from 30+ countries around the world, making it the biggest and most comprehensive award honoring purpose & mission driven work. The Anthem Awards and all of our winners are setting a new standard for purpose & mission-driven work. Anthem Awards By having your efforts recognized, you show that you are taking action around critical social issues, and will inspire others to do the same.


2. Reward Your Team and Attract Great Talent 

When you enter The Anthem Awards, you show your team that their work can compete with the best in the industry. If you win, everyone involved with your project achieves success. That’s major for attracting new talent.


3. Stand Out with the Best of the Industry

By participating in the competition you put your team forward to stand alongside great companies and inspirational people leading movements. Last year’s Anthem Awards honored a vast range of incredible companies, teams and activists, including Nike, The Daily Show with Trevor Noah, UN World Food Programme, Bombas, Sesame Workshop, Charity: Water, PayPal, The New York Times 1619 Project, The Innocence Project and Special Achievement Honorees: Dr. Jane Goodall, Naomi Osaka, Megan Rapinoe and Adam McKay. 


4. Gain Massive PR and Marketing Exposure 

By entering, your team has the chance to stand out and reach new audiences on a global stage. The 1st Annual Anthem Awards received over 200 million media impressions and coverage by notable media outlets, including Associated Press, The Hollywood Reporter and Variety


5. Have Your Work Seen by Leaders in the Industry 

Anthem Awards winners are selected by social impact experts in the International Academy for Digital Arts & Sciences (IADAS), who represent intellectually diverse impact leaders across multiple fields. Judges include Sarah Kate Ellis, President & CEO, GLAAD; Nicholas Thompson, CEO, The Atlantic; Zarna Surti, Global Creative Director, Nike Purpose; Daniel Dae Kim, Actor, Producer & Activist; Jennifer Lotito, President & Chief Operating Officer, (RED); Maurice Mitchell, National Director, Working Families Party; Lisa Sherman, President & CEO, The Ad Council; Christina Swarns, Executive Director, Innocence Project; Ashley Brundage, President, Empowering Differences; and Emily Barfoot, Global Brand Director Dove, Unilever. 

Learn more about our judges here


6. Retain Customers and  Earn New Business 

Become a trusted advisor to guide clients through periods of social change, and respond to cultural moments. Winning an Anthem Award shows current and potential customers that you are making products and services with purpose. 


7. Join a Burgeoning Community of Impact Leaders

When you enter you become a part of our community: The Anthem Club, a group of impact leaders from brands, non-profit organizations, ad execs and movements. You will have access to in-person and virtual networking events, panels and programming we put on during our one-of-a-kind convening: The Anthem Voices Conference.

Last year’s Anthem Voices Conference Speakers include winners such as Monica Lewinsky, Reshma Saujani (Marshall Plan for Moms), David Heath (Bombas), Akimi Gibson (Sesame Learning), Michele L. Jawando (Omidyar Network) and more.


Participating in The Anthem Awards is a great way to amplify the work you are doing, and champion the causes you are having an impact on. However, your great work can’t be seen and celebrated by our community if you don’t enter. 

The Early Entry Deadline for the 2nd Annual Anthem Awards is Friday, July 29, 2022. Submit your work today!