Opening Letter From The Anthem Awards General Manager, Patricia McLoughlin

Anthem Blog

Opening Letter From The Anthem Awards General Manager, Patricia McLoughlin

The 4th Annual Anthem Awards

Hello and welcome to the 4th Annual Anthem Awards!

In our third season, we received thousands of incredible entries from across the globe. The work that we received was beautiful, inspiring, and in some instances brought tears to my eyes. I am grateful to be a part of the Anthem Awards community and am excited to continue growing our collective impact through:

A new suite of fundraising categories to celebrate the dedication and creativity of development teams and new categories for Schools/Universities, Grassroots Efforts, Emerging Companies or Organizations, and Impact Reports.
New judges like Janine Brady, Managing Director, Communications, Schmidt Futures; Mita Mallick, Head of Inclusion Equity & Impact, Carta; Sean Lavin, Vice President of Impact, Liquid IV; Linda Roth, CCO, World Central Kitchen; and many more.
And additional community events throughout the season, including a new thought leadership series.

Right now, it can be hard to step beyond current conflicts and uncertainty to see the bigger picture. My goal for the Anthem Awards this year is to be a breath of fresh —a place to come together, celebrate, and elevate together.

This year, I look forward to gathering the Anthem community together and finding new ways to help elevate the impact of our entrants. From in-person events, new forms of content, cross-sector reporting, and our Anthem Community Voice Celebration – this year will usher in a new era for the Anthem Awards.

The 4th Annual Anthem Awards is now open for entries. I look forward to seeing your work and elevating your impact together!

Patricia McLoughlin

General Manager, The Anthem Awards

Patagonia – Don’t Buy This Jacket

Patagonia has put social impact at the core of their brand mission and values from the start, and their iconic Don’t Buy This Jacket campaign demonstrates how brands can use their platform to make an impact — or better yet, to help reduce our impact. This 2011 ad ran in the New York Times on Black Friday, making a lasting impression for its bold message addressing the issue of consumerism head on and asking readers to take the Common Threads Initiative pledge to reduce, repair, reuse, recycle, and reimagine a world where we take only what nature can replace.

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NEWS & ANNONCEMENTS

Ad Council’s Love Has No Labels Movement

Love Has No Labels is a movement by The Ad Council to promote diversity, equity and inclusion of all people across race, religion, gender, sexual orientation, age and ability.

Read our Q&A with Heidi Arthur, the Ad Council’s Chief Campaign Development Officer on the team behind LHNL collaborates with partners to combat implicit bias—from crafting PSAs to driving viewers to take action, to how brands and companies should approach corporate social responsibility with authenticity.

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