The 4th Annual Anthem Awards Early Entry Deadline is May 24!


Anthem Blog

New Categories to Elevate Impact Work in the 4th Annual Anthem Awards

New honors to elevate advocacy in all its forms, from Impact Reports that keep track of progress to start-up Emerging Companies or Organizations pushing boundaries with new strategies, and more! 

We’re at a pivotal moment in our world—Queer, Trans and women’s rights are under attack. Key measures to slow climate change are being challenged. DE&I work is facing pushback. But impact professionals are standing firm in their fight, resiliently advocating for change through multidimensional work. 

It’s important, now more than ever, to elevate purpose and mission-driven work in all its forms. In honor of the launch of the 4th Annual Anthem Awards, we’re introducing a slate of new categories to expand how we recognize social impact work. Read on to see the new ways we’re celebrating impact work in 2024. 

New Categories for Impact Through Community Engagement and New Ideas 

Each year, we work with our Judges in the International Academy of Digital Arts and Sciences (IADAS) to grow the scope of work we recognize. To match the new and dynamic ways we’ve seen impact leaders driving change, we’re introducing multiple new categories, including: 

  • Impact Report in Awareness 
  • Grassroots Effort and School/University in Community Engagement 
  • Emerging Company or Organization in Product, Innovation & Service

Find out more about the all-new ways we’re honoring impact this season. 


New Honors for Fundraising and Campaign Efforts 

Every conscious initiative or campaign needs a foundation. As programming costs continues to rise, teams across the impact industry are finding creative routes to secure resources. This year, we have re-shaped our Fundraising categories to honor the specific work being done by development teams to support mission-driven work. New honors include: 

  • Capital Campaign
  • Comprehensive Campaign
  • Fundraising Appeal
  • Peer-to-Peer Campaign

Learn more about this new suite of honors and where your fundraising work can fit at Anthem.


A New Look for “Team & Leadership” 

To honor the wide spectrum of purposeful resources introduced by businesses and nonprofit leaders, we’ve evolved our category ‘Team & Leadership’ to Team & Internal Initiatives. We’re reflecting this shift with dedicated categories for: 

  • Business Leader
  • Employee Resource Group Initiatives
  • Nonprofit Leader
  • Recruitment Initiative
  • Young Leader 


The 4th Annual Anthem Awards is Officially Open for Entries! 

We’re excited to elevate mission-driven work and champion the voices changing our world. Discover what’s new this season, including new judges, new events, editorial series and more! 

Our Early Entry Deadline is your only chance to honor your advocacy on our global stage with preferred pricing. Enter before Friday, May 24th

Patagonia – Don’t Buy This Jacket

Patagonia has put social impact at the core of their brand mission and values from the start, and their iconic Don’t Buy This Jacket campaign demonstrates how brands can use their platform to make an impact — or better yet, to help reduce our impact. This 2011 ad ran in the New York Times on Black Friday, making a lasting impression for its bold message addressing the issue of consumerism head on and asking readers to take the Common Threads Initiative pledge to reduce, repair, reuse, recycle, and reimagine a world where we take only what nature can replace.

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Ad Council’s Love Has No Labels Movement

Love Has No Labels is a movement by The Ad Council to promote diversity, equity and inclusion of all people across race, religion, gender, sexual orientation, age and ability.

Read our Q&A with Heidi Arthur, the Ad Council’s Chief Campaign Development Officer on the team behind LHNL collaborates with partners to combat implicit bias—from crafting PSAs to driving viewers to take action, to how brands and companies should approach corporate social responsibility with authenticity.

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