In Conversation with Jackie Prince of Guests on Earth

Impact Series

In Conversation with Jackie Prince of Guests on Earth

Season 4 Episode 10: Sustainability, Climate & Environment with Guests on Earth

In this episode, we’re joined by Jackie Prince, co-founder of Guests on Earth, a Toronto-based sustainable home care brand on a mission to restore the balance between people and the planet through more consciously designed everyday products, starting with cleaning. We dive into the dangers of chemicals and single-use plastics and explore how eco-friendly approaches to home systems can help.

Patagonia – Don’t Buy This Jacket

Patagonia has put social impact at the core of their brand mission and values from the start, and their iconic Don’t Buy This Jacket campaign demonstrates how brands can use their platform to make an impact — or better yet, to help reduce our impact. This 2011 ad ran in the New York Times on Black Friday, making a lasting impression for its bold message addressing the issue of consumerism head on and asking readers to take the Common Threads Initiative pledge to reduce, repair, reuse, recycle, and reimagine a world where we take only what nature can replace.

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NEWS & ANNONCEMENTS

Ad Council’s Love Has No Labels Movement

Love Has No Labels is a movement by The Ad Council to promote diversity, equity and inclusion of all people across race, religion, gender, sexual orientation, age and ability.

Read our Q&A with Heidi Arthur, the Ad Council’s Chief Campaign Development Officer on the team behind LHNL collaborates with partners to combat implicit bias—from crafting PSAs to driving viewers to take action, to how brands and companies should approach corporate social responsibility with authenticity.

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