In Conversation with Lola Bakare of be/co

Impact Series

In Conversation with Lola Bakare of be/co

Season 2 Episode 11: Diversity, Equity & Inclusion with Lola Bakare

In this episode, we’re joined by Inclusive Marketing Strategist, Founder of be/co, and Anthem Winner Lola Bakare for a conversation centered in our Diversity, Equity & Inclusion Cause! Lola Bakare was named one of 15 LinkedIn Top Voices in Marketing & Advertising this year and Business Insider has recognized her as one of 13 leading experts helping advertisers with diversity. We talk with her about creating Maximize The Movement — a Gold-winning initiative in the Inaugural Anthem Awards — and how her deeply nuanced understanding of the unique challenges marketing leaders face across industries shows up in her her empathetic, and successful, approach. Watch the episode for expert advice that will bring value to any brand.

Patagonia – Don’t Buy This Jacket

Patagonia has put social impact at the core of their brand mission and values from the start, and their iconic Don’t Buy This Jacket campaign demonstrates how brands can use their platform to make an impact — or better yet, to help reduce our impact. This 2011 ad ran in the New York Times on Black Friday, making a lasting impression for its bold message addressing the issue of consumerism head on and asking readers to take the Common Threads Initiative pledge to reduce, repair, reuse, recycle, and reimagine a world where we take only what nature can replace.

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NEWS & ANNONCEMENTS

Ad Council’s Love Has No Labels Movement

Love Has No Labels is a movement by The Ad Council to promote diversity, equity and inclusion of all people across race, religion, gender, sexual orientation, age and ability.

Read our Q&A with Heidi Arthur, the Ad Council’s Chief Campaign Development Officer on the team behind LHNL collaborates with partners to combat implicit bias—from crafting PSAs to driving viewers to take action, to how brands and companies should approach corporate social responsibility with authenticity.

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