How to Find the Right Category in The Anthem Awards
Tips to best honor your social impact work in the 5th Annual Anthem Awards.
Founded in 2021, The Anthem Awards has become the most comprehensive award for purpose-driven work. By amplifying the voices that spark global change, together, we’re creating a new benchmark for work that inspires action.
Interested in Championing Your Resilience? Dive into our tips on how to find the category best suited for your work, and enter before the Early Entry Deadline on Friday, June 6th.
Tip 1: Pick and Champion Your Cause(s)
There are seven cause areas that make up The Anthem Awards, including Diversity, Equity, Inclusion & Belonging; Education, Art & Culture; Health; Human & Civil Rights; Humanitarian Action & Services; Responsible Technology and Sustainability, Environment & Climate.
Our advice is to select the causes that your work best represents, and achieve the greatest impact within. Your results and impact should clearly be focused on your selected cause. Please note, an entry can be entered in multiple causes and categories across, as you deem appropriate.
Tip 2. Choose Nonprofit vs For Profit
The Anthem Awards honors social impact work made by both Nonprofits and For Profit companies. To enter as a Nonprofit organization, the entering organization must have documentation stating that they are a charity/not for profit organization. If you are a for profit company, even if you are submitting work done for a nonprofit, you must select For Profit.
Tip 3: Consider the Impact Area That Fits
Within our seven cause areas, The Anthem Awards accepts work across five areas of impact. Each area includes a subset of categories that speak to the unique characteristics that shape the work. Below are our five areas, with examples of projects that fall within them.
Awareness
Awareness categories recognize projects that inform about an issue, increase awareness and mobilize action at all levels. Work best suited here includes impact reports, impact campaigns, multimedia communications (e.g. online publications, social media, print media, audio and video), ad campaigns, research projects, as well as in-person events or activations.
Community Engagement
Do you run a program for your local community, or maybe you’ve launched a corporate social responsibility campaign? Consider our Community Engagement categories, which include grassroots efforts, community fitness initiatives, networking opportunities for marginalized groups, school or university advocacy, public service efforts, the creation of communal spaces and more. Learn more about our Community Engagement categories.
Fundraising & Resource Development
If you have focused on raising funds for important causes or community organizations, our Fundraising & Resource Development categories are for you. These will honor best fundraising strategies, fundraising campaigns for brands or nonprofits, partnership efforts, virtual and in-person charity events, etc. Past winners have raised funds for the housing crisis, global hunger, COVID-19 relief, and more.
Product, Innovation or Service
If you are using technology to develop resources, tools or innovations to address social issues, enter your work in our Product, Innovation or Service categories. These honors cover foundations for diverse tech entrepreneurs, accessible technology products, social impact-focused apps, and more.
Team & Internal Initiatives
If your company or organization is taking steps to foster better internal cultures and empower its members, consider entering our Team & Leadership categories. Honors for this work cover internal programs like Corporate Social Responsibility, Employee Retention Initiatives, or Special Workplace Initiatives. You can also choose to nominate an individual member of your team for Business Leader, Young Leader and Nonprofit Leader.
Tip 4: Consider Your Strengths
Determine where your strengths lie, and what is the unique angle of your work related to any category. For example, a joint podcast between a media company and institution would do well in both Podcast or Audio and Partnership or Collaboration categories. For work that focuses on creative skill or expertise, consider our craft categories. They include:
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- Best Strategy – Awareness
- Best Use of Data – Awareness
- Best PR or Earned Media Campaign – Awareness
- Best Creator Collaboration – Awareness
- Short-Form Video – Awareness
- Best Use of AI – Product, Innovation or Service
- Best Use of Technology – Product, Innovation or Service
- Innovation – Product, Innovation or Service
Tip 5: Ask Us for Category Suggestions
Still wondering where to enter? Our Customer Service Manager Kara Cleary is here to help answer all of your questions about the new season, categories, and our judging process! Feel free to tell her about your project, as she can help recommend categories best suited to your work.
To honor all your social impact work, whether it’s a campaign, online resource, community event, or something else entirely, enter the 5th Annual Anthem Awards before the Early Entry Deadline on Friday, June 6th!
The Anthem Awards hails work across Diversity, Equity, Inclusion & Belonging, Education, Art & Culture, Health, Human & Civil Rights, Humanitarian Action & Services, Responsible Technology, and Sustainability, Environment & Climate.
