Anthem Blog

Into the Seven Causes That Shape The Anthem Awards

An umbrella for all Anthem Awards categories, our core causes reflect the seven sectors coloring today’s impact work.

Today’s socially-conscious brands and organizations are tackling a complex set of issues—from the growing effects of climate change to bias in technology. When launching the Anthem Awards, we examined which issue areas are most impacting society, and purpose-driven work.

We distilled them into the Anthem Awards’ seven core causes: Diversity Equity & Inclusion; Education Art & Culture; Health; Human & Civil Rights; Humanitarian Action & Services; Responsible Technology and Sustainability Climate & Environment.

These seven causes are the cornerstones of the Anthem Awards. We accept work addressing each cause, across five areas of impact work: Awareness & Media, Fundraising, Community Engagement, Product, Innovation or Service and Team & Leadership.

Learn more about what our seven causes mean, and where your work fits in, below. To amplify your work that addresses these issues, enter the 3rd Annual Anthem Awards before the Extended Entry Deadline on Friday, October 13.

Diversity, Equity & Inclusion

Centering the experiences of underrepresented groups is a critical part of forging positive change. Today, companies and organizations have been called to build in ways that are representative and inclusive of different identities. With our Diversity, Equity & Inclusion cause, we amplify work that supports, protects and uplifts historically marginalized identities, focusing on race, ethnicity, gender equality, sexual orientation, gender identity, disability, economic status and more.

Past Diversity, Equity & Inclusion winners include Be Seen by Planned Parenthood, AfroQueer Podcast, Empathy Experiment by Media.Monks, The Outsider Moving Art & Film Festival by Hers is Ours, and more.

See the full list of Diversity, Equity & Inclusion Winners here. Learn more about our categories here.


Education, Art & Culture

Education is often a catalyst for social change, as it provides communities with knowledge, language and the proper tools. Equally important, the arts act as a powerful tool to bring progressive ideas to the masses. With our Education, Art & Culture cause, we recognize work that makes learning possible for students of all backgrounds, promotes artistic and cultural excellence and preserves cultural heritage. Work may include education initiatives, policy reform or youth services, promotion of the arts, and preservation of public spaces or heritage celebrations. 

Past Education, Art & Culture Winners include: Facing Life by Pulitzer Center, Queer Sex Ed by It Gets Better Project, Green Bronx Machine, and Virtual Choir of Joy by October Project.

See the full list of Education, Art & Culture Winners here. Learn more about our categories here.



The world has experienced tremendous strides in modern medicine. However, we are still ways away from achieving true health equity. With our Health cause, we celebrate work or organizations that aim to give everyone the opportunity to be as healthy as possible—from improving medical treatments and awareness campaigns, to disease research projects and innovations in health technologies. 

Past Health Winners include: Lead from Behind by Colorectal Cancer Alliance, See My Skin by Edelman, Made to Save by Creative Alliance at Civic Nation, Support Harm Reduction by Vital Strategies and more.

See the full list of Health Winners here. Learn more about our categories here.


Human & Civil Rights

Today, many marginalized groups around the world continue to have their rights infringed upon, both by governments and individuals. With our Human & Civil Rights cause, we honor work that protects, defends and advances the rights of citizens to political and social freedom and equality regardless of their identities. Projects can take the form of civic engagement efforts, progressive policies, media campaigns and art addressing this cause, and more.

Past Human & Civil Rights include: The Disability Justice Project, Burry The Bills by Havas New York, Silenced: Solitary Confinement by Zealous, One Percent for America by Oomph, Inc. and more.

See the full list of Human & Civil Rights Winners here. Learn more about our categories here.


Humanitarian Action & Services

Many organizations, companies and individual advocates  are tackling humanitarian crises with aid and community-first approach. With our Humanitarian Action & Services cause, we recognize work that answers the call to relieve human suffering made by environmental, political and social conditions. Projects can include providing relief during public health crises, addressing local and global poverty, campaigns against human trafficking, and more.

Winners include: Leadership in Times of Crisis by International Rescue Committee, charity: water Water Sensor by charity: water, Casa During Crisis, Human Interest Films Inc., Stand Up for Ukraine by Global Citizen and more.

See the full list of Humanitarian Action & Services Winners here. Learn more about our categories here.


Responsible Technology

While at the precipice of a new era for technology, it’s imperative that we build in ways the mitigates potential harm. With our Responsible Technology cause, we honor efforts by businesses, agencies, tech companies and government organizations to innovate in more responsible ways. Projects can include mitigating harms exacerbated by technology, aligning technological innovation with public interest, awareness campaigns, products and more.

Past Responsible Technology Winners include: #StudentsNotProducts by Human Rights Watch, IRL: Online Life is Real Life by Mozilla Foundation, Camera Switches by Google, Staybl by Havas New York / Havas Germany and more.

See the full list of Responsible Technology Winners here. Learn more about our categories here.


Sustainability, Climate & Environment

Addressing climate change is arguably the most critical social issue of today. Our Sustainably, Climate & Environment cause amplifies the work of organizations and companies to reduce their impact on the environment, build sustainably, support climate action policy and address this growing crisis holistically. Projects should consider the disproportionate impact of the climate emergency on marginalized communities, on the planet and its species, as well as sustainable and circular efforts.

Past Sustainability, Climate & Environment Winners include: Don’t Choose Extinction by UNDP, Plastic on the Ganges by National Geographic Society, Climate Shift Index by Climate Central, The Financial Times Climate Game by WONGDOODY and more.

See the full list of Sustainability, Climate & Environment Winners here. Learn more about our categories here.


The Anthem Awards amplifies the breadth of ways people are sparking global change across these seven issue areas. Are you creating work that tackles the seven causes? Champion your efforts in the 3rd Annual Anthem Awards!

To enter with preferred pricing, submit your work by the Extended Entry Deadline on Friday, October 13th.

Patagonia – Don’t Buy This Jacket

Patagonia has put social impact at the core of their brand mission and values from the start, and their iconic Don’t Buy This Jacket campaign demonstrates how brands can use their platform to make an impact — or better yet, to help reduce our impact. This 2011 ad ran in the New York Times on Black Friday, making a lasting impression for its bold message addressing the issue of consumerism head on and asking readers to take the Common Threads Initiative pledge to reduce, repair, reuse, recycle, and reimagine a world where we take only what nature can replace.

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Ad Council’s Love Has No Labels Movement

Love Has No Labels is a movement by The Ad Council to promote diversity, equity and inclusion of all people across race, religion, gender, sexual orientation, age and ability.

Read our Q&A with Heidi Arthur, the Ad Council’s Chief Campaign Development Officer on the team behind LHNL collaborates with partners to combat implicit bias—from crafting PSAs to driving viewers to take action, to how brands and companies should approach corporate social responsibility with authenticity.

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