Judge Spotlight

Meet Mai Moore, Social Impact Leader and Founder of Boss Me In

We spoke with her about the expertise she’s bringing to the Academy, the work that inspires her and her take on what it takes to make an impact.

We’re thrilled to welcome award-winning Social Impact Leader Mai Moore to the Anthem Judging Academy! After leading two start-ups to go public, Moore launched Boss Me In—an organization dedicated to empowering young women through mentorship, workshops and more. She’s also the Co-Founder of Empowering Youth, Exploring Justice, a platform giving young people the tools they need to get involved in social justice reform. 

We spoke with Moore to explore her work in empowering youth and get a close look at what she’s expecting to see in the 3rd Annual Anthem Awards. 

For those who are unfamiliar, please tell us about yourself and the work that you do.

I’m a Social Impact Leader here to help build a more equitable and inclusive world.

I am an Award-Winning Social Impact Leader, Co-Founder of EYEJ: Empowering Youth, Exploring Justice, Founder of Setting Off Social Impact, and Boss Me In. I helped two tech start-ups go public; Travelzoo Inc. and United Online. I believe in diverse women, BIPOC persons and our young people to help create a more equitable and inclusive world.

Boss Me In: Boss Me In is a purpose-driven organization led by diverse executive women to empower Gen Z by sharing our journeys, powered by CHIEF members. The mission is to empower young women to become agents of change for the future of work so that it is equitable and inclusive; solving the corporate issue of the great breakup with women in executive and middle management roles. We do this via moderated speaker panels, workshops, and mentorship. 

EYEJ: Empowering Youth, Exploring Justice: drives social justice reform by empowering young people to advocate for change. 

Setting Off Social Impact: raises awareness about racial justice through personal experiences, storytelling, content and advising.


What expertise are you bringing as a judge to the 3rd Annual Anthem Awards? 

My own personal experiences through having deeply experienced many cultures, socio-economic levels, industries, living experiences and genders allow me to be visionary in problem-solving to help create a better world. 


What does it take for a social impact campaign to create real-world change?

People who are responsible, accountable, and diverse come together to create solutions.  A multi-sector approach helps to create buy-in from multi-segments and industry types. Passion, purpose, people who show up and take action, who are willing to be humble servants, who are fearless, who are compassionate, emphatic, and who are hungry helps.  


What within today’s advocacy space excites and moves you? 

Young People. Young people have no time for games, demand justice, want positive action, want the truth, have no time for politically inefficient extra non-sense, want inclusivity, want to be seen, want to belong, want to be seen as human, thrive and desire a better world. 


Is there a recent campaign or grassroots effort that inspired you? What about that project made a lasting impression?

Virgil Abloh’s last fashion show after he passed. It was dynamic, cutting-edge, visionary and inspiring. It was a symbol and demand for racial equality. 


This year, The Anthem Awards is spotlighting how change is a chain reaction and is often led by intersections across causes. What impact areas are you hoping to see connect more this year?  

Women. Women are the most powerful force in the world. If we can learn to work together, everyone can win, together. We must build each other up, empower each other, be happy for each other, know our worth, know that we are limitless and must be truly confident within our own internal selves.


What kind of work are you most excited to review in the new season?

Out of the box, innovative, cutting edge, fearless, inclusive, you would think it’s “impossible” work. 


What are you looking for among this year’s cohort of impact work?

Openmindedness, fearless, creative, inclusive and diverse work.  BIG picture type of work.


Is there a project or initiative that you’re working on that you would like to spotlight?

BossMeIn.com. Here’s an example of our newsletter: https://view.flodesk.com/emails/647a3d3422797b5ce56de6ed 


Is there anything that you would like to add?

Grateful to be in this space, with like-minded people doing incredibly important work, to help create a better world. 


There’s still time to showcase your work at the 3rd Annual Anthem Awards and gain exposure from industry-leading social impact experts—including Tarana Burke, Jim Obergefell, Ashley Judd, Mona Chalabi and more! 

Submit your work by the Extended Entry Deadline on Friday, October 13th. 

Patagonia – Don’t Buy This Jacket

Patagonia has put social impact at the core of their brand mission and values from the start, and their iconic Don’t Buy This Jacket campaign demonstrates how brands can use their platform to make an impact — or better yet, to help reduce our impact. This 2011 ad ran in the New York Times on Black Friday, making a lasting impression for its bold message addressing the issue of consumerism head on and asking readers to take the Common Threads Initiative pledge to reduce, repair, reuse, recycle, and reimagine a world where we take only what nature can replace.

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Ad Council’s Love Has No Labels Movement

Love Has No Labels is a movement by The Ad Council to promote diversity, equity and inclusion of all people across race, religion, gender, sexual orientation, age and ability.

Read our Q&A with Heidi Arthur, the Ad Council’s Chief Campaign Development Officer on the team behind LHNL collaborates with partners to combat implicit bias—from crafting PSAs to driving viewers to take action, to how brands and companies should approach corporate social responsibility with authenticity.

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