Elevate Your Impact- Extended Entry Deadline is September 13th


Judge Spotlight

What's Your Why with Kamini Tiwari: On Mobilizing Collective Action with Content

Humble Bundle is mobilizing consumers by the millions to take action. We spoke with Kamini Tiwari, their VP of Social Impact, to find out how.

What’s Your Why is a new series by The Anthem Awards team. We’re asking Anthem jurors to explore the guiding principles that have and continue to shape their journeys in social impact.

Change never comes overnight—it results from small, incremental efforts on every path towards it. Humble Bundle hones this philosophy uniquely, connecting everyday people with charities through games, books and software. How? By bundling digital content on their platform, in which a portion of the proceeds is donated to organizations igniting change across the spectrum of impact.

As the focus of the 4th Annual Anthem Awards is to elevate impact in all its forms, we spoke with their VP of Social Impact, Kamini Tiwari, to learn more about their holistic approach and the force fuelling their work.

Read on for a close look at their innovative route towards positive social change.

Can you tell us a bit about the work you do? How long have you been working in social impact? 

I’ve had the privilege of working with innovative organizations and individuals to create meaningful change for over a decade now. Whether I’m developing strategic partnerships or designing impactful programs, my goal is always to leverage my experience to amplify the impact of our work. When it comes to raising millions of dollars for charity, supporting underrepresented communities, or helping to champion environmental causes, I’m committed to using everything I’ve learned throughout my career to make a positive difference in the world.

As the head of social impact at Humble, I connect the company’s employees, teams, and leaders to Humble’s mission. I also connect digital content providers with charity partners in support of our shared goals, and I help unify customers worldwide under the common banner of giving back to those in need.

Why were you drawn to this cause or social issue? Do you have a memory or moment that sparked your interest? 

I’ve always been passionate about using my skills to make a positive difference in the world. One experience that stands out in my mind was volunteering as a candy striper at a local hospital during my teenage years. Seeing the impact that small acts of kindness could have on patients and their families was a pivotal moment for me. It sparked a desire to continue making a difference in my community and beyond.

I feel strongly that making a positive impact and creating a better world for future generations is well within our reach when we work together.

What background or lens do you bring to this space? How do they shape the way you tackle projects or initiatives? 

The perspective I bring is based on a blend of experience in communications, social impact, and employee experiences/culture. Through my work, I’ve developed a passion for building strong relationships, facilitating collaboration, and driving engagement, which has allowed me to connect employees, company, and community in meaningful ways. At Humble, this has led me into a unique role where I’m helping to connect and drive different elements of the company’s internal operation, such as our employee engagement and recognition programs, while also directing our global social impact initiatives. As a result, I’m in a great position to help us maintain alignment between our internal practices and our external identity.


Who do you do this work for? Which communities are you interested in uplifting through your projects and why? 

I’m driven by a deep sense of purpose and a commitment to creating a better world for all. As a mom of two kids, I want a world and future for them that is filled with hope, opportunity, and equity.

At Humble, we’re dedicated to being a force for good, and I’m proud to be part of a team that’s committed to making a difference for a wide range of communities all across the planet. Together, we’re working to address some of the most pressing issues of our time, particularly those related to health and well-being, social crises and natural disasters, equity and inclusion, quality education, and climate change and sustainability.

These areas are interconnected; creating meaningful change requires a holistic approach, which is something I’ve worked with others at the company to institute during my time at Humble. I feel strongly that making a positive impact and creating a better world for future generations is well within our reach when we work together, and that applies as much as a general rule for our society as it does specifically with regard to how we try to operate at Humble.

In social impact, the work is long and the road isn’t easy. What is your North Star, principle or philosophy that keeps you going? What keeps you rooted?  

I’m guided by a deep sense of purpose and a commitment to creating a better world for all. My North Star is the belief that every small action can have a profound impact. I’m driven by the idea that even the smallest act of kindness can change someone’s life, and this philosophy keeps me grounded and motivated, even in the face of challenges and setbacks.

It’s also why I’m so proud to be part of a team that cares deeply about helping people and causes in need, both now and for generations to come.


Can you share three bodies of work that inspire your own? 

Some of the works that inspire me include Michelle Obama’s memoir “Becoming,” the novel “The House on Mango Street” by Sandra Cisneros, and “Find Your Why” by Simon Sinek, David Mead, and Peter Docker. These books have each had a profound impact on me and have helped shape my perspective on the power of perseverance, the importance of finding one’s voice, and the value of using one’s platform to make a difference.

Michelle Obama’s book is a moving exploration of resilience and determination. I found “The House on Mango Street” to be an incredible examination of identity, culture, and the power of storytelling. And “Find Your Why” offers a lot of valuable insight about finding what motivates you and how it can lead to success in business and life.

These works, and many others, have helped shape my perspective and inspire me to do what I can to make a meaningful and positive impact in the world every day.

Making Similar Work? Enter The Anthem Awards by the Final Entry Deadline. 

There are just two weeks left until the Final Entry Deadline for the 4th Annual Anthem Awards. If you’re doing similar work as Humble Bundle, submit your initiatives across our four new categories for fundraising work: Capital Campaign, Comprehensive Campaign, Fundraising Appeal and Peer-to-Peer Campaign!

Enter your campaigns and initiatives before Friday, July 12th.

Patagonia – Don’t Buy This Jacket

Patagonia has put social impact at the core of their brand mission and values from the start, and their iconic Don’t Buy This Jacket campaign demonstrates how brands can use their platform to make an impact — or better yet, to help reduce our impact. This 2011 ad ran in the New York Times on Black Friday, making a lasting impression for its bold message addressing the issue of consumerism head on and asking readers to take the Common Threads Initiative pledge to reduce, repair, reuse, recycle, and reimagine a world where we take only what nature can replace.

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Ad Council’s Love Has No Labels Movement

Love Has No Labels is a movement by The Ad Council to promote diversity, equity and inclusion of all people across race, religion, gender, sexual orientation, age and ability.

Read our Q&A with Heidi Arthur, the Ad Council’s Chief Campaign Development Officer on the team behind LHNL collaborates with partners to combat implicit bias—from crafting PSAs to driving viewers to take action, to how brands and companies should approach corporate social responsibility with authenticity.

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