S1 E3: Food as a Tool of Resilience

The Negative Space

S1 E3: Food as a Tool of Resilience

When the earth quakes or sociopolitical issues arise, World Central Kitchen is on the frontlines—often even before journalists. Powered by a global supply chain of advocates and (yes) chefs, it’s been a pioneering force in humanitarian aid since 2010. From serving up life-saving meals in crisis zones to navigating aid in regions like Gaza, we sat down with Linda Roth, CCO of WCK, to explore the complexities of delivering vital relief where it’s needed most.

About the Guest: Linda Roth is an Emmy-award-winning broadcast journalist turned purpose-driven communications expert who leads campaigns with tremendous geopolitical impact.

Keep up with World Central Kitchen @WCKitchen on Instagram, X, Youtube and TikTok and @wck.org on Bluesky. Find out more about how they’re creating change and get involved at wck.org! Entries for the 5th Annual Anthem Awards will open on Tuesday, April 8. Follow us @theanthemawards on Instagram and LinkedIn to discover our new categories and how to enter your work.

Resources:

The World Central Kitchen Cookbook

Transcript

Patagonia – Don’t Buy This Jacket

Patagonia has put social impact at the core of their brand mission and values from the start, and their iconic Don’t Buy This Jacket campaign demonstrates how brands can use their platform to make an impact — or better yet, to help reduce our impact. This 2011 ad ran in the New York Times on Black Friday, making a lasting impression for its bold message addressing the issue of consumerism head on and asking readers to take the Common Threads Initiative pledge to reduce, repair, reuse, recycle, and reimagine a world where we take only what nature can replace.

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NEWS & ANNONCEMENTS

Ad Council’s Love Has No Labels Movement

Love Has No Labels is a movement by The Ad Council to promote diversity, equity and inclusion of all people across race, religion, gender, sexual orientation, age and ability.

Read our Q&A with Heidi Arthur, the Ad Council’s Chief Campaign Development Officer on the team behind LHNL collaborates with partners to combat implicit bias—from crafting PSAs to driving viewers to take action, to how brands and companies should approach corporate social responsibility with authenticity.

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