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The Negative Space

S1 E6: Moms on the Frontlines of Gun Reform

In a country reeling from mass shootings—with only thoughts and prayers offered—Moms Demand Action is on the frontlines of the fight for gun safety. With a powerful network of over 400 chapters nationwide, they’re challenging the very systems that perpetuate gun violence at the root. We spoke with Angela Ferrell-Zabala, Executive Director of Moms Demand Action, to spotlight their work in tackling America’s gun crisis, the push for school safety and the fight to protect hard-won progress, despite the shift in the new administration’s stance.

About the Guest: Angela Ferrell-Zabala serves as the first-ever Executive Director of Moms Demand Action where she leads the largest grassroots network in the gun violence prevention space.

Keep up with Angela @FerrellZabala on Instagram, Threads and X and @ferrellzabala.bsky.social. Find out more about how Moms Demand Action is creating change and get involved at momsdemandaction.org. Entries for the 5th Annual Anthem Awards will open on Tuesday, April 8. Follow us @theanthemawards on Instagram and LinkedIn to discover our new categories and how to enter your work.

Transcript

Patagonia – Don’t Buy This Jacket

Patagonia has put social impact at the core of their brand mission and values from the start, and their iconic Don’t Buy This Jacket campaign demonstrates how brands can use their platform to make an impact — or better yet, to help reduce our impact. This 2011 ad ran in the New York Times on Black Friday, making a lasting impression for its bold message addressing the issue of consumerism head on and asking readers to take the Common Threads Initiative pledge to reduce, repair, reuse, recycle, and reimagine a world where we take only what nature can replace.

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NEWS & ANNONCEMENTS

Ad Council’s Love Has No Labels Movement

Love Has No Labels is a movement by The Ad Council to promote diversity, equity and inclusion of all people across race, religion, gender, sexual orientation, age and ability.

Read our Q&A with Heidi Arthur, the Ad Council’s Chief Campaign Development Officer on the team behind LHNL collaborates with partners to combat implicit bias—from crafting PSAs to driving viewers to take action, to how brands and companies should approach corporate social responsibility with authenticity.

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