5th Annual Anthem Winners Announced!

Features

Winner Announcement Features

The Work that Won the Public at the 5th Annual Anthem Awards

See the teams that earned the most public support for creating some of the year’s most profound solutions.

The 2025 Community Voice Winners show how grassroots innovation and authentic storytelling are driving real social impact.

More than 23K voters came together during the public voting period to support this year’s Finalists. Now, we’re excited to reveal the organizations that earned the most Anthem Community Voice support for their exceptional work.

This year’s Winners share a clear common thread: they meet people where they are and turn individual actions into collective power. Below, we’re spotlighting a few standouts whose resilient advocacy drove meaningful progress in 2025.

Visit the Anthem Winners Gallery to see all the Community Voice Winners of the 5th Annual Anthem Awards!

PETA x Leah Kateb

@officialpeta

Some fails lead to the greatest love stories 😉   Do you know how many dogs television personality @leah.kateb fostered before realizing what she had with Blue was a forever thing? If you’re looking for love, swipe right on a dog from a shelter 🩷 #adoptdontshop

♬ original sound – PETA

Love Island USA’s Leah Kateb used her platform to advocate for adopting in a powerful Valentine’s Day campaign with PETA. Featured alongside her rescue dog, the initiative encourages fans to consider adoption before buying an animal.

Safe & Joyful Spaces for Queer Youth in Montana by Queer Prom MT 

Queer Prom MT creates celebratory spaces where LGBTQ+ youth can express themselves authentically. What began as a single prom event has evolved into a year-round lifeline. The collective hosts community gatherings that provide crucial support networks.

Teens4LA

When wildfires devastated Los Angeles communities, Teens4LA proved that youth-led innovation could drive meaningful relief. The initiative raised over $50,000 to address the mental health crisis affecting teens in disaster zones. The campaign is continuing to expand into long-term mental health initiatives.

The Great Elephant Migration by Elephant Family USA 

The Great Elephant Migration brought 100 life-sized elephant sculptures, handcrafted by Indigenous artisans from India’s Nilgiri Hills to the U.S. The initiative sparked a vital conversation on human-wildlife coexistence. The activation challenges viewers to see forests and rivers as sacred sources.

A Roving Podcast by Equality Now 

Equality Now held five gender justice conversations across Kenya, breaking new ground in addressing sexual and gender-based violence. The project brings the dialogue directly to affected communities across different counties in the country. The five-part series amplifies the voices of survivors, legal experts, and human rights experts to assess if Kenya’s progressive laws translate to benefits on the ground.


Meet all the 2025 Anthem Winners in the Winners Gallery!

Take a closer look at the initiatives creating change around the world. Winners include Sabrina Carpenter x PLUS1, Andrew Garfield and Sesame Workshop, Rare Beauty, Headspace, The Mel Robbins Podcast, Lush Cosmetics, World Central Kitchen, and more!

Patagonia – Don’t Buy This Jacket

Patagonia has put social impact at the core of their brand mission and values from the start, and their iconic Don’t Buy This Jacket campaign demonstrates how brands can use their platform to make an impact — or better yet, to help reduce our impact. This 2011 ad ran in the New York Times on Black Friday, making a lasting impression for its bold message addressing the issue of consumerism head on and asking readers to take the Common Threads Initiative pledge to reduce, repair, reuse, recycle, and reimagine a world where we take only what nature can replace.

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NEWS & ANNONCEMENTS

Ad Council’s Love Has No Labels Movement

Love Has No Labels is a movement by The Ad Council to promote diversity, equity and inclusion of all people across race, religion, gender, sexual orientation, age and ability.

Read our Q&A with Heidi Arthur, the Ad Council’s Chief Campaign Development Officer on the team behind LHNL collaborates with partners to combat implicit bias—from crafting PSAs to driving viewers to take action, to how brands and companies should approach corporate social responsibility with authenticity.

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