Enter the Anthem Awards by May 22nd!

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Welcome to the 6th Annual Anthem Awards: Set The New Standard for Good

Hear about our inspirations and goals for the 6th Annual Anthem Awards from General Manager, Patricia McLoughlin

 

To the Impact Community,

Over the past five years, the Anthem community has shown the world what good actually looks like. From grassroots initiatives to global programs, our winners have proved that purposeful work built on real storytelling, innovation, and community doesn’t just make an impact; it sets the standard for the industry.

Last year, the impact sector was challenged with new terminology, new pressures, and new questions about what it even means to do this work. And yet, across every cause area, this community has continued to show up with even more creativity, urgency, and determination than ever.

That’s why this moment calls for a bigger stage and celebration.

When you enter the Anthem Awards, you’re not just proving that what you do clears the benchmark, you’re setting it. You’re providing evidence that progress is real, that good work is happening, and that change is possible and worth fighting for.

For Season 6, we’ve expanded our categories to meet changemakers where they are with new content-focused categories, a new suite of industry-specific program categories, and judging criteria built to recognize work from across the sector. Whatever you do best, there’s a place for it here.

Now’s the time to put your work forward. Enter the 6th Annual Anthem Awards and Set the New Standard for Good.

 

All the best,

Patricia McLoughlin

General Manager, The Anthem Awards

Patagonia – Don’t Buy This Jacket

Patagonia has put social impact at the core of their brand mission and values from the start, and their iconic Don’t Buy This Jacket campaign demonstrates how brands can use their platform to make an impact — or better yet, to help reduce our impact. This 2011 ad ran in the New York Times on Black Friday, making a lasting impression for its bold message addressing the issue of consumerism head on and asking readers to take the Common Threads Initiative pledge to reduce, repair, reuse, recycle, and reimagine a world where we take only what nature can replace.

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NEWS & ANNONCEMENTS

Ad Council’s Love Has No Labels Movement

Love Has No Labels is a movement by The Ad Council to promote diversity, equity and inclusion of all people across race, religion, gender, sexual orientation, age and ability.

Read our Q&A with Heidi Arthur, the Ad Council’s Chief Campaign Development Officer on the team behind LHNL collaborates with partners to combat implicit bias—from crafting PSAs to driving viewers to take action, to how brands and companies should approach corporate social responsibility with authenticity.

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