The Work Reshaping Mental Health Awareness
See how Anthem Award winners are making mental health awareness more visible, human, and understood.
Mental Health Awareness Month reminds us that awareness must be visible, accessible, and part of daily conversation. The Anthem Awards recognizes work advancing that standard, spotlighting winners using storytelling, strategy, and innovation to expand how mental health is understood and supported.
These Anthem Award Winners in Health show what stronger mental health awareness looks like through clear language, wider visibility, and more thoughtful ways to help people recognize what they are feeling.
Elmo and Andrew Garfield on Grief – Sesame Workshop
2025 Gold Anthem Award Winner
After Andrew Garfield spoke publicly about losing his mother, Sesame Workshop saw an opening to do something meaningful. They invited him to sit down with Elmo for a candid conversation about grief, memory, and what it means to miss someone you love. The result was a simple, deeply human exchange that reached over 53 million people across social media and earned coverage from outlets including NBC News, People, and Rolling Stone. This one honest conversation, framed with care, gave millions of viewers the language to process one of life’s most universal experiences.
Loved Ones – GSD&M
2025 Gold and Silver Anthem Award Winner
When research revealed that many at-risk Veterans don’t identify with the “Veteran” label, GSD&M reoriented their suicide prevention campaign entirely — turning to the people closest to them instead. “Bravery Echoes” equipped loved ones, the campaign’s “hidden heroes,” with PSAs and digital tools to start conversations that Veterans might not initiate themselves. Building on a prior effort that had already driven 3.3 million Veterans to seek help, the pivot more than delivered: 3.1 million Veterans and 3.8 million loved ones ultimately reached out, and loved ones became 33% more likely to take positive action.
Pacify x Seven Starling: Redefining Maternal Mental Health Support – Hello Helio
2025 Bronze Anthem Award Winner
The maternal mental health crisis is under-discussed and underserved — and Hello Helio built a campaign to change that. Their awareness work amplified the partnership between Pacify and Seven Starling, an integrated, tech-enabled platform giving new parents access to doulas, lactation consultants, and specialized mental health care in one place. Launched during Maternal Mental Health Week alongside a comprehensive research report, the campaign drew a 24-27% click-through rate and 30% engagement rate across channels, reflecting just how urgent the need is. With evidence-based care shown to reduce postpartum depression by as much as 67%, this is a model for what connected, outcomes-focused maternal care can look like.
Project Healthy Minds
2025 Gold Anthem Award Winner
Think OpenTable, but for mental health care — that’s the model behind Project Healthy Minds, the first free digital marketplace connecting people to trusted, vetted support. Built by and for Gen Z and Millennial audiences, the nonprofit tackles the three biggest barriers to getting help: cost, stigma, and confusion. This year, the platform reached over 4.5 billion in media, and during its World Mental Health Day Festival, platform traffic rose 600% and click-throughs climbed 28%.
@projecthealthyminds We love a one stop shop 💚 Head to projecthealthyminds.com to get started. #mentalhealth #pov #therapy #therapytok #pov
Anxiety Explained- Post em Branco
2025 Bronze Anthem Award Winner
Dictionaries don’t just define words; they shape how we collectively understand them. So when Post em Branco partnered with Michaelis, Brazil’s largest dictionary brand, to rewrite the official entry for “anxiety,” they weren’t just raising awareness. They were changing the record. Drawing from over 500 user submissions, the new definition replaced clinical language with the words of people who actually live with the condition, making empathy, for once, the authoritative source.
Headspace XR
2025 Gold and Silver Anthem Award Winner
Headspace XR takes the platform’s signature mindfulness techniques and rebuilds them inside an open-world game. Designed with Gen Z in mind, the experience uses immersive avatars and free-roam exploration to make emotional regulation feel less like a practice and more like play. At SXSW, 95% of the 500-plus people who demoed it reported high satisfaction, and user reviews consistently point to reduced stress and stronger social connection. By turning emotional regulation into something users can actively engage with, the project makes mental health awareness feel more accessible, familiar, and easier to build into an everyday routine.
This Mental Health Awareness Month, these Anthem Award winners show that awareness begins with making mental health easier to recognize and understand. Their work sets a new and stronger standard for how knowledge can drive change.
Enter the 6th Annual Anthem Awards!
If you’re creating work that drives meaningful social impact, enter it in the 6th Annual Anthem Awards. Explore new and expanded honours in our inaugural Industry Specific programs including Digital Health & Telemedicine, Healthcare Access & Equity, and Addiction & Recovery Support alongside cross-category recognition such as Podcast Limited Series, Web Design & UX, and Social Content Series. Submit by the Final Entry Deadline on July 31st, 2026 to set the new standard for good.
