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Earth Day, Measured: Environmental Work Setting the Standard

Explore the Anthem projects setting the standard in Sustainability, Environment & Climate.

Earth Day is a global reminder that environmental action depends on more than awareness. It requires work that moves people and delivers measurable results. The Anthem Awards recognizes that work, spotlighting winners using creativity and community to drive real, lasting environmental impact.

Across the 5th Annual Anthem Awards Winners in Sustainability, Environment & Climate, a clear pattern emerges: the strongest work strategically turns complex issues into action that can be seen, understood, and measured

Blue Corridors – Ode and World Wildlife Fund

2025 Gold and Silver Anthem Award Winner

WWF’s Blue Corridors project maps and protects the migratory routes whales depend on to survive. By combining scientific research with policy advocacy, the project is helping shape conservation strategies across international waters. Its impact is long-term, building a framework that supports biodiversity at a global scale.

Quinault Nation’s Community Relocation Project – Self-Governance Communication & Education Tribal Consortium

2025 Bronze Anthem Award Winner

The Quinault Nation’s Community Relocation documentary documents one of the first planned climate relocations in the United States. Led by the Quinault Indian Nation, the project centers Indigenous leadership while preserving cultural continuity, demonstrating how climate adaptation can be proactive, community-driven, and built for long-term resilience.

Farmer Murals Connect Shoppers to the People Behind Their Food – Fairtrade America

2025 Silver and Bronze Anthem Winner

The Farmer Murals Connect Shoppers to the People Behind Their Food partnership brings agricultural storytelling into public spaces through large-scale murals. By connecting consumers directly to farmers, the project increases transparency across the food system and encourages more informed, sustainable choices.

The Stick Effect: Environment Education, Now 100% More Stick-y – One Tree Planted

2025 Silver Anthem Winner

The Stick Effect: Environment Education, Now 100% More Stick-y creator collaboration uses creator-led storytelling to make reforestation education more engaging and culturally relevant. Through digital-first content, the project simplifies complex sustainability topics and increases retention by meeting audiences where they already are.

@onetreeplanted

We are collaborating with the iconic @Official Stick Reviews this week! Tag us and Official Stick Reviews to be featured on our pages! 👏🌳🫂 Let’s get planting & let’s get hugging #sticknation 🪵 #earthmonth #fyp #treehugger #hugatree

♬ original sound – One Tree Planted

Liquid I.V.® Water is Basic Campaign – Liquid I.V.

2025 Gold Anthem Winner

Liquid I.V.’s Water is Basic Campaign connects hydration to global water equity and infrastructure challenges. Through accessible messaging and partnerships, the campaign raises awareness while supporting initiatives that expand access to clean water, turning a daily habit into measurable impact at scale.


Enter the 6th Annual Anthem Awards! 

This Earth Day, these Anthem Award winners show that impact is measurable, scalable, and built to last. Their work sets a standard others can follow.

If you’re creating standout social impact work, enter it in the 6th Annual Anthem Awards. With new categories and expanded honors in Sustainability, Environment & Climate, there are more ways than ever before to set the new standard for good. Submit your work by the Early Entry Deadline on May 22, 2026 for preferred pricing.

Patagonia – Don’t Buy This Jacket

Patagonia has put social impact at the core of their brand mission and values from the start, and their iconic Don’t Buy This Jacket campaign demonstrates how brands can use their platform to make an impact — or better yet, to help reduce our impact. This 2011 ad ran in the New York Times on Black Friday, making a lasting impression for its bold message addressing the issue of consumerism head on and asking readers to take the Common Threads Initiative pledge to reduce, repair, reuse, recycle, and reimagine a world where we take only what nature can replace.

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NEWS & ANNONCEMENTS

Ad Council’s Love Has No Labels Movement

Love Has No Labels is a movement by The Ad Council to promote diversity, equity and inclusion of all people across race, religion, gender, sexual orientation, age and ability.

Read our Q&A with Heidi Arthur, the Ad Council’s Chief Campaign Development Officer on the team behind LHNL collaborates with partners to combat implicit bias—from crafting PSAs to driving viewers to take action, to how brands and companies should approach corporate social responsibility with authenticity.

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