Enter the Anthem Awards by July 31st!

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Honoring Black History Through Storytelling, Culture, and Community

Explore how Anthem Award winners are preserving Black history, advancing healing, and creating lasting change beyond Juneteenth.

 

 

Juneteenth marks a defining moment in American history, but its legacy lives on through the people and organizations continuing the work of remembrance, equity, and cultural preservation today. The Anthem Awards honors the leaders, storytellers, creators, and advocates using their platforms to protect Black history, celebrate Black identity, and build stronger futures for their communities.

These Anthem Award winners show what it looks like to honor Juneteenth not just as a date, but as a continuing commitment to equity, memory, and Black joy that creates measurable change.

Lush Cosmetic’s Greenwood Is Still Burning Documentary 

2025 Gold Anthem Winner

Lush Cosmetics’ Greenwood Is Still Burning Documentary brought renewed attention to the 1921 Tulsa Race Massacre and the fight for recognition in the Greenwood District. Amplifying the voices of survivors and descendants, the film sparked national dialogue and demonstrated how brands can use their platforms to serve justice.

Black Healing Remixed 

2025 Gold Anthem Winner

Black Healing Remixed made the case that rest, joy, and mental wellness are forms of liberation for Black communities. Welcoming 238 attendees, distributing 300+ self-care kits, and awarding $3,000 in direct support to Black parents, the festival built something concrete: accessible, culturally grounded tools for wellbeing.

Evolution of the Black Quarterback 

2025 Gold Anthem Winner

Evolution of the Black Quarterback reframed one of football’s most loaded positions as a lens into Black excellence, resistance, and cultural progress. Rather than treating the story as a footnote, the project traced how Black quarterbacks have had to fight for their place while reshaping the game, changing how audiences understand both sports and American history.

 

Black Girls Code Reimagined: A Strategic Rebrand by Pastilla

2025 Silver Anthem Winner

Pastilla’s rebrand of Black Girls Code gave a beloved institution an identity that matches the full ambition of its mission. The participatory system sparked new partnerships and boosted early-stage metrics, helping Black Girls Code show up with the clarity needed to inspire the next generation of Black women technologists.

When We All Vote’s Culture of Democracy Tour 

2025 Silver Anthem Winner

When We All Vote’s Culture of Democracy Tour used music, art, and cultural events to make Black and Brown voter participation feel personal rather than procedural. Engaging 700,000 people in person and 66 million through social media, the campaign drove 300,000+ voter registration actions and built a model for culturally resonant outreach others can measure against.

Also recognized this year were leaders and projects expanding the visibility, representation, and cultural impact of Black communities across media, sports, and storytelling.  Frances Tiafoe received a Special Achievement honor for his advocacy and visibility as a Black athlete at the highest level of professional tennis; Black on Purpose: Social Impact Campaign built documented community pride and cultural identity through storytelling rooted in the Black experience; and Pitch Black was honored for centering Black creativity and expression as a measurable force for cultural change.

From cultural preservation to community empowerment, these Anthem Award winners reflect the ongoing work of advancing Black stories, joy, and equity.


Enter the 6th Annual Anthem Awards! 

If you’re creating work that drives meaningful social impact, enter it in the 6th Annual Anthem Awards.

Explore new and expanded honors including Racial Justice & Equity, Workplace Inclusion Programs & Initiatives, Anti-Racism & Multicultural Inclusion, Creator Advocacy, Voting Rights & Civic Engagement, and General Social. Submit your work by July 31st, 2026 to be considered.

 

Patagonia – Don’t Buy This Jacket

Patagonia has put social impact at the core of their brand mission and values from the start, and their iconic Don’t Buy This Jacket campaign demonstrates how brands can use their platform to make an impact — or better yet, to help reduce our impact. This 2011 ad ran in the New York Times on Black Friday, making a lasting impression for its bold message addressing the issue of consumerism head on and asking readers to take the Common Threads Initiative pledge to reduce, repair, reuse, recycle, and reimagine a world where we take only what nature can replace.

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NEWS & ANNONCEMENTS

Ad Council’s Love Has No Labels Movement

Love Has No Labels is a movement by The Ad Council to promote diversity, equity and inclusion of all people across race, religion, gender, sexual orientation, age and ability.

Read our Q&A with Heidi Arthur, the Ad Council’s Chief Campaign Development Officer on the team behind LHNL collaborates with partners to combat implicit bias—from crafting PSAs to driving viewers to take action, to how brands and companies should approach corporate social responsibility with authenticity.

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