The 4th Annual Anthem Awards Early Entry Deadline is May 24!

Features

Judge Spotlight

Meet Ezinne Okoro, Global Chief Inclusion, Equity & Diversity Officer, Wunderman Thompson

Ezinne Okoro believes it takes honesty, collaboration, and a fearless mindset to cause real-world change. Learn more about her and her inspiring work in our newest feature.

For those who don’t know you, tell us a little about your background.

I am a global citizen, change agent, diversity leader, innovator, and ally. My life’s mission is to lead with excellence, drive innovative results, champion for progressive change, and use my space to advocate for those that feel muted and unseen. I currently serve as the Global Chief Diversity Officer Wunderman Thompson. My professional background is a diverse combination of different disciplines including, auditing, compliance, project management, change management, diversity & inclusion and employee engagement. These global experiences have offered me opportunities that transform businesses and communities.

What are you most looking forward to about reviewing Anthem Awards entries?

I want to be inspired and moved. I’m looking forward to seeing bold, creative work at its best and how people use their natural talents for advocacy work and awareness building. 

What does it take for a project or campaign to cause real-world change?

At the baseline it takes honesty, collaboration, welcoming diverse perspectives/ voices, and a fearless mindset. 

How does your work at Wunderman Thompson support your mission?

My life’s mission is to advocate for those that feel unseen and unheard. To utilize my space and voice to uplift, challenge, and push for equity. My work at WT is just that. I am positioned to evaluate how our policies and procedures impact the employee life cycle of our employees (and prospective employees), specifically underrepresented groups. We design solutions and ways of working that foster an equal and equitable workforce. 

Bonus: What’s your favorite purpose-driven project or mission-driven campaign right now, and why?

I’ve been really inspired by many campaigns lately! It’s amazing to see the bold, non-stereotypical projects that are being created by both big and grassroots organizations. Some of them that come to mind, include: She’s the First – Girls Get Loud & Girls Bill of Rights; Procter & Gamble – Widen the Screen; and Wunderman Thompson – Accessible deodorant campaign. These are campaigns are amplifying the voices for those that are often not represented (or stereotyped) in large advertisements. They bring awareness and cause real world change

Patagonia – Don’t Buy This Jacket

Patagonia has put social impact at the core of their brand mission and values from the start, and their iconic Don’t Buy This Jacket campaign demonstrates how brands can use their platform to make an impact — or better yet, to help reduce our impact. This 2011 ad ran in the New York Times on Black Friday, making a lasting impression for its bold message addressing the issue of consumerism head on and asking readers to take the Common Threads Initiative pledge to reduce, repair, reuse, recycle, and reimagine a world where we take only what nature can replace.

Forage art party dreamcatcher, letterpress drinking vinegar la croix pop-up four loko meh photo booth food truck poutine green juice. Poke umami deep v actually listicle art party blog trust fund air plant 8-bit subway tile intelligentsia. Distillery mumblecore beard la croix man bun biodiesel. Cliche VHS hashtag butcher swag disrupt. Intelligentsia sriracha chicharrones messenger bag meh vegan. Enamel pin meh disrupt, paleo activated charcoal intelligentsia ramps live-edge pinterest narwhal gentrify viral sartorial blog butcher.

NEWS & ANNONCEMENTS

Ad Council’s Love Has No Labels Movement

Love Has No Labels is a movement by The Ad Council to promote diversity, equity and inclusion of all people across race, religion, gender, sexual orientation, age and ability.

Read our Q&A with Heidi Arthur, the Ad Council’s Chief Campaign Development Officer on the team behind LHNL collaborates with partners to combat implicit bias—from crafting PSAs to driving viewers to take action, to how brands and companies should approach corporate social responsibility with authenticity.

image description