Thank You Early Deadline Entrants!

Anthem Features

Thank You Early Deadline Entrants!

“We’ve been so impressed by the entries we’ve already seen so far in this first season. The breadth of work from small organizations to big brands, from hyperlocal scale to international impact, is inspiring to say the least and we are thrilled to celebrate so much global good.” – Jessica Lauretti, Managing Director

The biggest brand names are recognizing that the nature of business is changing and in order to make an impact, they need to authentically lead with purpose. Join top companies including Deutsch NY, Purpose, WW, Microsoft, Hilton, Accenture, United Airlines and more in entering your work for the 1st annual Anthem Awards — celebrating purpose & mission-driven work from people, companies and organizations worldwide. The Final Entry Deadline is October 1! Enter today!

Patagonia – Don’t Buy This Jacket

Patagonia has put social impact at the core of their brand mission and values from the start, and their iconic Don’t Buy This Jacket campaign demonstrates how brands can use their platform to make an impact — or better yet, to help reduce our impact. This 2011 ad ran in the New York Times on Black Friday, making a lasting impression for its bold message addressing the issue of consumerism head on and asking readers to take the Common Threads Initiative pledge to reduce, repair, reuse, recycle, and reimagine a world where we take only what nature can replace.

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NEWS & ANNONCEMENTS

Ad Council’s Love Has No Labels Movement

Love Has No Labels is a movement by The Ad Council to promote diversity, equity and inclusion of all people across race, religion, gender, sexual orientation, age and ability.

Read our Q&A with Heidi Arthur, the Ad Council’s Chief Campaign Development Officer on the team behind LHNL collaborates with partners to combat implicit bias—from crafting PSAs to driving viewers to take action, to how brands and companies should approach corporate social responsibility with authenticity.

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