5 Reasons to Enter The Anthem Awards

Anthem Features

5 Reasons to Enter The Anthem Awards

Entering The Anthem Awards is your chance to establish your brand as a purpose-driven leader, showcase your important work on a global scale, reach new partners, clients and audiences and help set the standard for best in class impact-driven work around the world, and demonstrate your values on important social issues.

PROVE PURPOSE IS CORE TO YOUR BRAND: Being recognized by The Anthem Awards will show your customers, team, partners and audience that purpose is core to your brand.
INCREASE SALES AND RETAIN CUSTOMERS: 66% of millennials and Gen Z respondents say they are willing to pay more for products and services that come from companies who are committed to positive social and environmental impact.
REWARD YOUR TEAM AND ATTRACT THE BEST TALENT: When you enter The Anthem Awards, you communicate to your team that their work is valuable enough to compete with the best in the Industry. And if you win, everyone involved with your project achieves success. That’s major for morale and productivity—and great for attracting new talent.
GAIN MASSIVE PR AND MARKETING EXPOSURE: By entering The Anthem Awards you give your team and work the chance to stand out and reach new audiences on a global stage.
HELP SET THE STANDARD OF PURPOSE-DRIVEN WORK: This year’s inaugural Anthem winners will set a new benchmark for best in class initiatives across purpose & mission-driven work.

“In a time where purpose-led organizations are impacting the world in so many new ways, we’re incredibly honored to serve as a foundational partner and recognize mission-driven work across the globe.” – Lisa Sherman President CEO Ad Council

Patagonia – Don’t Buy This Jacket

Patagonia has put social impact at the core of their brand mission and values from the start, and their iconic Don’t Buy This Jacket campaign demonstrates how brands can use their platform to make an impact — or better yet, to help reduce our impact. This 2011 ad ran in the New York Times on Black Friday, making a lasting impression for its bold message addressing the issue of consumerism head on and asking readers to take the Common Threads Initiative pledge to reduce, repair, reuse, recycle, and reimagine a world where we take only what nature can replace.

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NEWS & ANNONCEMENTS

Ad Council’s Love Has No Labels Movement

Love Has No Labels is a movement by The Ad Council to promote diversity, equity and inclusion of all people across race, religion, gender, sexual orientation, age and ability.

Read our Q&A with Heidi Arthur, the Ad Council’s Chief Campaign Development Officer on the team behind LHNL collaborates with partners to combat implicit bias—from crafting PSAs to driving viewers to take action, to how brands and companies should approach corporate social responsibility with authenticity.

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