Meet Jessica Lacombe, Director of Creative and Content, NationSwell Studio

Judge Spotlight

Meet Jessica Lacombe, Director of Creative and Content, NationSwell Studio

Jessica Lacombe is a seasoned and award-winning creative who focuses on inclusive and accessible design, brand and identity systems, collateral and content design, event and environmental design, and audience mobilization and engagement. Learn more about her and her inspiring work in our newest feature.

For those who don’t know you, tell us a little about your background.

Jessica Lacombe grew up in Rome, lives somewhere between NYC and Edinburgh, and loves marzipan and a 1.5-eared dog named Olivia.

Professionally, she is a seasoned and award-winning creative who focuses on inclusive and accessible design, brand and identity systems, collateral and content design, event and environmental design, and audience mobilization and engagement. Her portfolio has been awarded recognition by The Webby Awards, Digiday, the Pollies, and the W3 Awards. Her work has also been shown with PBS, Discovery Channel, TLC, BBC, New York Times Television, Discovery Times, Dancer Magazine, The Trip Magazine, Tribeca Enterprises, and the Tribeca Film Festival.

What are you most looking forward to about reviewing Anthem Awards entries?

I love seeing creative that is a workhorse to help close opportunity divides AND is irreverent and beautiful – it can be both! I’m also eager for ways to give love to smaller organizations doing big work in the grassroots, but are often drowned out in larger spaces.

What does it take for a project or campaign to cause real-world change?

I love work that requires representative communities and subject matter experts in its creation – either through their body or work of lived experience. Also work that goes beyond clicks and views, but aspires to, tracks, and achieves more meaningful metrics for the issues and people that are on the other side of the creative. Our job isn’t just to be good at making the digital KPI numbers go up 🙂

How does your work at NationSwell Studio support your mission?

NationSwell is a social impact company dedicated to helping change-makers tackle our world’s most urgent challenges. We work with purpose-driven leaders, organizations, and brands to provide the strategy, community, and storytelling they need to take their impact to the next level with confidence and credibility.

Bonus: What’s your favorite purpose-driven project or mission-driven campaign right now, and why?

So many to choose from! But I enjoyed Google’s — A CODA Story this spring.

Patagonia – Don’t Buy This Jacket

Patagonia has put social impact at the core of their brand mission and values from the start, and their iconic Don’t Buy This Jacket campaign demonstrates how brands can use their platform to make an impact — or better yet, to help reduce our impact. This 2011 ad ran in the New York Times on Black Friday, making a lasting impression for its bold message addressing the issue of consumerism head on and asking readers to take the Common Threads Initiative pledge to reduce, repair, reuse, recycle, and reimagine a world where we take only what nature can replace.

Forage art party dreamcatcher, letterpress drinking vinegar la croix pop-up four loko meh photo booth food truck poutine green juice. Poke umami deep v actually listicle art party blog trust fund air plant 8-bit subway tile intelligentsia. Distillery mumblecore beard la croix man bun biodiesel. Cliche VHS hashtag butcher swag disrupt. Intelligentsia sriracha chicharrones messenger bag meh vegan. Enamel pin meh disrupt, paleo activated charcoal intelligentsia ramps live-edge pinterest narwhal gentrify viral sartorial blog butcher.

NEWS & ANNONCEMENTS

Ad Council’s Love Has No Labels Movement

Love Has No Labels is a movement by The Ad Council to promote diversity, equity and inclusion of all people across race, religion, gender, sexual orientation, age and ability.

Read our Q&A with Heidi Arthur, the Ad Council’s Chief Campaign Development Officer on the team behind LHNL collaborates with partners to combat implicit bias—from crafting PSAs to driving viewers to take action, to how brands and companies should approach corporate social responsibility with authenticity.

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