The 4th Annual Anthem Awards Early Entry Deadline is May 24!

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The Anthem Awards 101

Launched by the team behind the Webby Awards, the Anthem Awards celebrates purpose & mission-driven work from people, companies, and organizations worldwide. Today, it is the largest and most comprehensive award for social impact work. By amplifying the best-in-class examples of this work, the Anthem Awards will inspire others to take action. 

 

What is the Anthem Awards?

Presented by the Webby Awards and its judging body, the International Academy of Digital Arts & Sciences (IADAS), the Anthem Awards was launched with a mission to set a new benchmark for social impact work by amplifying the individuals and companies engaging in this work. It was inspired by a cultural shift that sees people considering the impact of their choices—the food they eat, clothing they wear, media they consume, and the companies or public figures they support.

 

What Type of Work Does It Honor?

The Anthem Awards accepts work across five areas including: Awareness & Media, Fundraising, Community Engagement, Production, Innovation & Service, and Team & Internal Initiatives. These areas extend across seven causes celebrated: Diversity, Equity & Inclusion, Education, Art & Culture, Health, Human & Civil Rights, Humanitarian Action & Services, Responsible Technology, and Sustainability Climate & Environment.

It’s important to note that the Anthem Awards accepts social impact work, made online and off. From a nonprofit celebrating the success of a fundraising campaign to a Fortune 500 Company launching an innovative sustainability strategy, grassroots efforts to increase voter registration, and student groups working to build inclusive communities – all impact work is welcome and celebrated through the Anthem Awards. 

 

Who Judges the Anthem Awards?

All work entered is reviewed by social impact experts in the International Academy of Digital Arts & Sciences (IADAS). Their deep experience and achievements across a range of issue areas exemplify the standard of excellence that The Anthem Awards honors. Anthem Judges include leaders like Nicholas Thompson, CEO, The Atlantic; Emily Barfoot, Global Brand Director Dove, Unilever; Asha Curran, CEO, Giving Tuesday; Mita Mallick, Head of Inclusion, Equity, & Impact, Carta; Greg Propper, President, Propper Daley; and Matti Navellou, Senior Vice President, Head of ICONIQ Impact, ICONIQ Capital. 

Here’s how judging works: Work is judged on its own merits, based on a standard of excellence for each category established by the academy. The top scoring entries are determined to be Gold, Silver and Bronze Winners. A category may have multiple Winners, or none at all, depending on relevant scoring.

 

Who Has Won an Anthem Award? 

Individuals, brands, nonprofits and companies making best-in-class impact work are selected as Anthem Winners, and are amplified in the Winners Gallery. The Anthem Awards has honored a vast range of winners including; brands like ACLU, Bombas, DEPT®, The Elton John AIDS Foundation, Dove, Havas, Human Rights Watch, Patagonia, Sesame Workshop, Vote.org, The New York Times, and public figures like Gloria Steinham, Matt Damon, Dr. Jane Goodall, Kevin Bacon, Megan Rapinoe, Jesper Brodin, and Misty Copeland. 

 

What Do You Need to Enter? 

To participate in the Anthem Awards, you’ll need to provide a summary of the project and strategy, its goals or objectives, and its results or impact. Additionally, you may include 5-6 digital assets for each project, including websites, case study pages, case study or demo videos, images, PDFs, podcasts or audio, and social media accounts.

For a full guideline, read our Entry Requirements and all Judging Criteria.

 

Who Partners with the Anthem Awards?

We launched the Anthem Awards in partnership with leading nonprofit organizations and foundations, to ensure that we honor the wide spectrum of projects making an impact on the world. Anthem Awards’ foundational partners include: Ad Council, Born this Way Foundation, GLAAD, Mozilla Foundation, National Resource Defense Council (NRDC), XQ Institute, and World Wildlife Fund (WWF).

 

The Anthem Awards have created an amazing community of inspiring advocates, movement leaders, and impact-driven companies. Join our community today!

Patagonia – Don’t Buy This Jacket

Patagonia has put social impact at the core of their brand mission and values from the start, and their iconic Don’t Buy This Jacket campaign demonstrates how brands can use their platform to make an impact — or better yet, to help reduce our impact. This 2011 ad ran in the New York Times on Black Friday, making a lasting impression for its bold message addressing the issue of consumerism head on and asking readers to take the Common Threads Initiative pledge to reduce, repair, reuse, recycle, and reimagine a world where we take only what nature can replace.

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NEWS & ANNONCEMENTS

Ad Council’s Love Has No Labels Movement

Love Has No Labels is a movement by The Ad Council to promote diversity, equity and inclusion of all people across race, religion, gender, sexual orientation, age and ability.

Read our Q&A with Heidi Arthur, the Ad Council’s Chief Campaign Development Officer on the team behind LHNL collaborates with partners to combat implicit bias—from crafting PSAs to driving viewers to take action, to how brands and companies should approach corporate social responsibility with authenticity.

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