Elevate Your Impact- Extended Entry Deadline is September 13th


Anthem Blog

Celebrate Juneteenth by supporting these 7 Black-owned brands

Discover seven Black-owned brands and organizations to support this Juneteenth, who are working to recruit BIPOC talent, destigmatize mental health in Black communities, and more. Image Credit: Pexels Photo by Joshua Mcknight

The Emancipation Proclamation of 1863 didn’t mark the end of slavery. It wasn’t until two years later, on June 19, 1865, that the over 250,000 African Americans who were still enslaved in Galveston, Texas were officially liberated. A monumental holiday, Juneteenth commemorates Black people’s human right to freedom and safety.

At The Anthem Awards, we champion projects that amplify and protect historically marginalized communities. Below, we’ve rounded up a few Black-led organizations offering life-changing services to communities nationwide.

Here’s how you can celebrate and empower Black communities Juneteenth:

Diversity, Equity & Inclusion

  • Hue is a platform paving paths for talented BIPOC professionals by working with companies to recruit and retain employees of color. They match companies with their diverse network of leaders, who have expertise across Fortune 100 companies, start ups, as well as marketing and advertising.

Education, Art & Culture 

  • Black Education Matters is a digital resource hub of educational materials to affirm Black students and diversify curriculums. Learn more about their work. Their site includes resources to help teachers talk about mental health, advocate for disabled Black students and more.


  • Boris L. Henson Foundation, founded by Taraji P. Henson, is a dedicated and stigma-free space offering crucial mental health services to Black communities. Their mission is to provide culturally competent therapy referrals and wellness resources that empower Black people to invest and care for themselves. Learn more about their work

Humanitarian Action & Services

  • The Okra Project is a mutual-aid collective securing financial, housing and wellness support for Black Trans people. Their funds range from providing mental health services to grocery runs and more.

Responsible Technology 

  • Black Girls Code equips young Black girls with the skills, opportunities, and resources needed to succeed in tech. Since 2011, they have hosted coding camps and intensives and more to train the next generation of tech leaders.

Sustainability, Environment & Climate

Working on initiatives across these cause areas? Anthem Judges want to see them. Place your work in front of impact leaders before the 4th Annual Anthem Awards’ Final Entry Deadline on Friday, July 12th. 

Learn more about the seven causes we honor—Diversity, Equity & Inclusion; Education, Art & Culture; Health; Human & Civil Rights; Humanitarian Action & Services; Responsible Technology and Sustainability, Climate & Environment—and submit your own work before Friday, July 12th. 

Patagonia – Don’t Buy This Jacket

Patagonia has put social impact at the core of their brand mission and values from the start, and their iconic Don’t Buy This Jacket campaign demonstrates how brands can use their platform to make an impact — or better yet, to help reduce our impact. This 2011 ad ran in the New York Times on Black Friday, making a lasting impression for its bold message addressing the issue of consumerism head on and asking readers to take the Common Threads Initiative pledge to reduce, repair, reuse, recycle, and reimagine a world where we take only what nature can replace.

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Ad Council’s Love Has No Labels Movement

Love Has No Labels is a movement by The Ad Council to promote diversity, equity and inclusion of all people across race, religion, gender, sexual orientation, age and ability.

Read our Q&A with Heidi Arthur, the Ad Council’s Chief Campaign Development Officer on the team behind LHNL collaborates with partners to combat implicit bias—from crafting PSAs to driving viewers to take action, to how brands and companies should approach corporate social responsibility with authenticity.

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