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How We’re Championing Fundraising at the 4th Annual Anthem Awards

We’re introducing new categories dedicated to celebrating the tireless fundraising work we’ve seen across the industry. Find out where your work might fit below ahead of our last deadline for the season—Friday, September 13th.

A blue image of The Anthem Awards statuette in square a frame on the right, with text on the left side that reads, "New Fundraising Categories", with a button below it that says "Enter Now!"

Fundraising in 2024 calls for grit. In the face of socioeconomic uncertainty, programming costs are continuing to rise and resources are only getting leaner. Both nonprofit and for-profit teams are being pushed to be creative about how they fund their programs—from global social media campaigns to immersive in-person activations.

As the mission of the 4th Annual Anthem Awards is to elevate impact in all its forms, we’re thrilled to amplify the crucial work we’ve seen worldwide by expanding our Fundraising Categories with new honors!

If you create work that seeks to raise financial support for a cause, campaign, or project, these categories are for you. We offer recognitions for fundraising strategies, campaigns from brands or nonprofits, partnership efforts, virtual and in-person charity events, and more.

Entering the 4th Annual Anthem Awards is your opportunity to amplify your cause and give your fundraising campaign international exposure. It is also an incredible way to celebrate the work of your development team. Our Extended Entry Deadline on Friday, September 13th is your last chance to enter your work this season. Read on to find the right category for your project.

Our suite of Fundraising categories at The Anthem Awards include:

  • Capital Campaign (NEW) 
  • Comprehensive Campaign (NEW) 
  • Event
  • Fundraising Appeal (NEW) 
  • Fundraising Strategy
  • Partnership or Collaboration
  • Peer-to-Peer Campaign (NEW)
  • Special Projects

 

In addition to honors for Fundraising, The Anthem Awards also recognizes impact work done across four more fields of advocacy:

Awareness

  • Categories for projects that inform people about an issue, increase awareness, or mobilize action at all levels. Honors include impact reports, impact campaigns, multimedia communications (e.g. online publications, social media, print media, audio and video), ad campaigns, research projects, as well as in-person events or activations.

 

Community Engagement

  • For community-centric programs and campaigns, from grassroots programs for a local community to campaigns that engage donors. Categories in this area include grassroots efforts, community fitness initiatives, networking opportunities for marginalized groups, school or university advocacy, public service efforts, the creation of communal spaces, and more.

 

Product, Innovation or Service 

  • For initiatives using technology to develop innovative resources, tools or systems to address social and environmental issues. Categories honor foundations for diverse tech entrepreneurs, accessible technology products, social impact-focused apps, and more.

 

Team & Internal Initiatives  

  • Categories for projects that take steps to foster better internal cultures and empower its members. Honors for this work cover internal programs like Employee Retention Initiatives, ERG Initiatives or Hiring Initiatives. You can also choose to nominate an individual member of your team for Business Leader, Young Leader and Nonprofit Leader.

 

No matter the medium, if you’re creating work to build a better future, it belongs at the 4th Annual Anthem Awards. With advocacy ranging a wide spectrum of work, we accept projects that tackle issues across seven causes:

  • Diversity, Equity & Inclusion
  • Education, Art & Culture
  • Health
  • Human & Civil Rights
  • Humanitarian Action & Services
  • Responsible Technology
  • Sustainability, Environment & Climate

Learn more about our seven core causes and the kind of work that falls under each issue area.

Don’t miss your last chance to submit your work! Enter the 4th Annual Anthem Awards before our Extended Deadline Friday, September 13th at entries.anthemawards.com.

Patagonia – Don’t Buy This Jacket

Patagonia has put social impact at the core of their brand mission and values from the start, and their iconic Don’t Buy This Jacket campaign demonstrates how brands can use their platform to make an impact — or better yet, to help reduce our impact. This 2011 ad ran in the New York Times on Black Friday, making a lasting impression for its bold message addressing the issue of consumerism head on and asking readers to take the Common Threads Initiative pledge to reduce, repair, reuse, recycle, and reimagine a world where we take only what nature can replace.

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NEWS & ANNONCEMENTS

Ad Council’s Love Has No Labels Movement

Love Has No Labels is a movement by The Ad Council to promote diversity, equity and inclusion of all people across race, religion, gender, sexual orientation, age and ability.

Read our Q&A with Heidi Arthur, the Ad Council’s Chief Campaign Development Officer on the team behind LHNL collaborates with partners to combat implicit bias—from crafting PSAs to driving viewers to take action, to how brands and companies should approach corporate social responsibility with authenticity.

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