Enter the Anthem Awards by May 22nd!

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6 Reasons to Enter Your Work to the Anthem Awards

How the Anthem Awards Validates, Amplifies, and Benchmarks Social Impact Work

Good work doesn’t always get seen. The Anthem Awards exists to change that — to give purpose-driven campaigns, programs, and initiatives the recognition they’ve earned and the visibility they need. Founded by the Webby Awards and evaluated by a jury of leaders from across the impact sector, the Anthem Awards is built for the full range of organizations doing this work: nonprofits, brands, agencies, and foundations. Whether you ran a grassroots advocacy campaign or launched an enterprise CSR initiative, this is the global stage where your work gets measured on its own terms, not someone else’s.

 

Recognition backed by real authority

Founded by the Webby Awards and the International Academy of Digital Arts & Sciences, the Anthem Awards builds on decades of honoring work that has shaped how people organize, mobilize, and create change online and off. IADAS members are leaders and executives at the forefront of impact work and include members like, Haven Ley, Chief Strategy Officer, Pivotal Ventures; C.D. Glin, President, PepsiCo Foundation & Global Head of Social Impact, PepsiCo; Wendy R. Weiser, Vice President, Democracy, Brennan Center for Justice; and Trovon Williams, Sr. Vice President of Marketing & Communications, NAACP.

 

Third-party validation for work that deserves it

The Anthem Awards is the largest award for impact work on the planet. Every entry is evaluated against the same five criteria: Concept, Execution, Impact & Engagement, Inclusivity, and Capacity Building. But what sets the Anthem Awards apart is how those criteria are applied — judges assess how well your work achieved what it set out to do, relative to your context and resources. A grassroots campaign and a global brand aren’t competing against each other. They’re each being measured against their own standard of excellence. Last year, three out of four winners reported that their win added credibility to their work.

 

A stage that extends your reach

Winning an Anthem Award puts your work in front of a global audience. From the Anthem Community Voice Celebration to the Winners Summit, you’ll have opportunities to share your work with the broader Anthem community. The Anthem Awards received over 1.8 billion media impressions in 2025, with coverage by The Hollywood Reporter, Billboard, and Variety.

 

Stand alongside the best in the field

The Anthem Awards has honored a range of organizations doing work across every cause area with Planned Parenthood, The Daily Show, Google, DEPT, Everytown for Gun Safety, Rare Beauty, Johns Hopkins University, Sesame Workshop, AARP, and PepsiCo among the Winners. Entering puts your organization in that company and signals to partners, funders, and peers where your work stands.

 

Recognition that the whole team can own

In the impact space, it’s hard to stop and celebrate when the work is never really done. Entering the Anthem Awards is a way to name what your team has built — to say that a campaign raised funds, a program shifted behavior, a product reached communities that needed it. It’s proof your people can point to, and a signal to others who want to do work that matters.

 

A program built for impact work 

Categories are structured by cause area and broken out for nonprofit and for-profit organizations, so your work is always measured in the right context. Anthem recognition spans the impact sector for: Health; Belonging & Inclusion; Education, Art & Culture; Human & Civil Rights; Humanitarian Action & Services; Responsible Technology; and Sustainability, Environment & Climate.

 

Set The New Standard for Good in The 6th Annual Anthem Awards

Enter your purpose-driven impact campaigns and activations by Friday, May 22nd for preferred pricing.

Patagonia – Don’t Buy This Jacket

Patagonia has put social impact at the core of their brand mission and values from the start, and their iconic Don’t Buy This Jacket campaign demonstrates how brands can use their platform to make an impact — or better yet, to help reduce our impact. This 2011 ad ran in the New York Times on Black Friday, making a lasting impression for its bold message addressing the issue of consumerism head on and asking readers to take the Common Threads Initiative pledge to reduce, repair, reuse, recycle, and reimagine a world where we take only what nature can replace.

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NEWS & ANNONCEMENTS

Ad Council’s Love Has No Labels Movement

Love Has No Labels is a movement by The Ad Council to promote diversity, equity and inclusion of all people across race, religion, gender, sexual orientation, age and ability.

Read our Q&A with Heidi Arthur, the Ad Council’s Chief Campaign Development Officer on the team behind LHNL collaborates with partners to combat implicit bias—from crafting PSAs to driving viewers to take action, to how brands and companies should approach corporate social responsibility with authenticity.

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