2025 Finalist Sample Press Release

Anthem Features

2025 Finalist Sample Press Release

Congratulations! Your work has been selected as a Finalist in The 5th Annual Anthem Awards. A press release is a great way to spread the word about your incredible achievement and build support for your project in the Anthem Community Voice celebration!

SAMPLE PRESS RELEASE TITLE

FOR IMMEDIATE RELEASE

Contact: [Spokesperson Name]

Phone: [Spokesperson Phone]

Email: [Spokesperson Email]

[FINALIST ORG] Honored as a Finalist in [Category], [Cause Area: Diversity, Equity, Inclusion & Belonging; Education, Art, & Culture; Health; Human & Civil Rights; Humanitarian Action & Services; Responsible Technology; or Sustainability, Environment, & Climate] for The 5th Annual Anthem Awards

[CITY, STATE] — [Month XX, 2025] – [Finalist Org] announced today that it has been named a Finalist in [Category], [Cause Area: Diversity, Equity, Inclusion & Belonging; Education, Art, & Culture; Health; Human & Civil Rights; Humanitarian Action & Services; Responsible Technology; or Sustainability, Environment, & Climate] in The 5th Annual Anthem Awards.

Anthem Winners are selected by the International Academy of Digital Arts and Sciences. Judges for the 5th Annual Anthem Awards include an esteemed panel of leaders from leading organizations and companies dedicated to social impact, including Nancy Brown, CEO, American Heart Association, Heather Malenshek, CMO, Land O’Lakes, Inc., Kim Getty, CEO, Deutsch, Jesse Tyler Ferguson, Award-Winning Actor & LGBTQ+ Advocate, Belén Frau, Global Communications Manager, IKEA, Linda Roth, Chief Communications Officer, World Central Kitchen, C.D. Glin, Global Head of Social Impact, PepsiCo, and many others.

“This hasn’t been an easy year for the impact sector, but the Anthem Awards community has once again stepped up to provide hope and change lives no matter the circumstances,” said Anthem Awards General Manager, Patricia McLoughlin. “This year’s Finalists are an exemplary group of changemakers that we are excited to uplift and celebrate over the next 16 days.”

[DESCRIPTION OF FINALIST – 2-3 sentences describing your organization’s honored work, its impact, and why it’s meaningful]

[QUOTE FROM FINALIST SPOKESPERSON – An inspiring statement about receiving this honor and your organization’s commitment to the work]

Alongside the Finalist Announcement comes the launch of Anthem Community Voice, an annual voting campaingn and celebration to uplift the work of Anthem Finalists. Supporters can celebrate [Finalist Org]’s work online from October 14th to October 30th at celebrate.anthemawards.com. All Finalists are also in the running to win a Gold, Silver, or Bronze Anthem Award selected by Anthem judges. All Winners for the 5th Annual Anthem Awards will be announced on November 18, 2025.

About [FINALIST]:

[INSERT BOILERPLATE/GENERAL DESCRIPTION ABOUT YOUR PROJECT/ORGANIZATION HERE – Include your mission, key programs, and relevant background information]

About The Anthem Awards:

Launched in 2021 by The Webby Awards, The Anthem Awards honors the purpose & mission-driven work of people, companies and organizations worldwide. By amplifying the voices that spark global change, we’re defining a new benchmark for impactful work that inspires others to take action in their own communities. The Anthem Awards honors work across seven core causes: Diversity, Equity, Inclusion & Belonging; Education, Art & Culture; Health; Human & Civil Rights; Humanitarian Action & Services; Responsible Technology; and Sustainability, Environment & Climate. This season’s partners and sponsors include AARP, Sustainable Brands, NationSwell, The Bloom, the Social Innovation Summit and TheFutureParty. The Awards were founded in partnership with the Ad Council, Born This Way Foundation, Feeding America, GLAAD, Mozilla, NAACP, NRDC, WWF, and XQ.

About The Webby Awards:

Hailed as the “Internet’s highest honor” by The New York Times, The Webby Awards is the leading international awards organization honoring excellence on the Internet, including Websites and Mobile Sites; Video; Advertising; Media & PR; Apps & Software; Social; Podcasts; Games and AI, Metaverse & Virtual. Established in 1996, The Webby Awards received nearly 13,000 entries from all 50 states and over 70 countries worldwide this year. The Webby Awards are presented by the International Academy of Digital Arts and Sciences (IADAS). Sponsors and Partners of The Webby Awards include WP Engine, LinkedIn, Meltwater, NAACP, KPMG, Wall Street Journal, Vox Media, Deadline, AdAge, TechCrunch, The Hollywood Reporter, The Hustle, Morning Brew, Passionfruit, Embedded, Link in Bio, Creator Economy NYC, Creator Spotlight, AIGA, Vote Save America, and The Publish Press.

Find The Anthem Awards Online:

Website: anthemawards.com

Instagram: @anthemawards

LinkedIn: The Anthem Awards

TikTok: @anthemawards

Please visit the Finalist Resource Center for additional assets and information.

Patagonia – Don’t Buy This Jacket

Patagonia has put social impact at the core of their brand mission and values from the start, and their iconic Don’t Buy This Jacket campaign demonstrates how brands can use their platform to make an impact — or better yet, to help reduce our impact. This 2011 ad ran in the New York Times on Black Friday, making a lasting impression for its bold message addressing the issue of consumerism head on and asking readers to take the Common Threads Initiative pledge to reduce, repair, reuse, recycle, and reimagine a world where we take only what nature can replace.

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NEWS & ANNONCEMENTS

Ad Council’s Love Has No Labels Movement

Love Has No Labels is a movement by The Ad Council to promote diversity, equity and inclusion of all people across race, religion, gender, sexual orientation, age and ability.

Read our Q&A with Heidi Arthur, the Ad Council’s Chief Campaign Development Officer on the team behind LHNL collaborates with partners to combat implicit bias—from crafting PSAs to driving viewers to take action, to how brands and companies should approach corporate social responsibility with authenticity.

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